A new relationship with money through the power of psychology
Rooted in psychology and behavioural science, Safe is designed for those who want to elevate their relationship with money without the mental load of budgeting or tracking. It’s for anyone ready to feel confident and in control of their finances in a way that feels easy, intuitive, and effective.
FEATURES
See How Safe is Different
Visualize your money
Ask "The Safe" anything about your money
Spend without the guilt
Finally be on the same page with your partner
The expertise to help guide you
The expertise to help guide you
We See Money Differently
Our team combines expertise in psychology, behavioural science, financial services and financial therapy, creating an app that truly understands your needs. With a shared passion for making finance stress-free, we've built an empowering environment for your financial peace of mind.
CEO/Co-Founder/Psychometrist
Siobhan Hamilton
Hi! I'm Siobhan. I grew up with little to no financial literacy and continued to struggle with the "bad with money" label throughout my adult life. I had tried all of the budgeting and money tracking apps, only to relapse into poor spending behaviours. I turned to my background in clinical psychology, to figure out a new way for people to engage with their finances—one that doesn't rely on traditional budgeting, but instead fosters a healthier, stress-free relationship with money. Welcome to Safe!
Financial Therapist
Aseel El-Baba
Aseel is a renowned Financial Therapist and Mental Health Expert in Toronto with over a decade of experience in Canada's financial industry. She blends her financial expertise with a trauma-informed approach to mental health, addressing the emotional and psychological aspects of money. Aseel is a sought-after expert, working with major organizations and advocating for holistic financial wellness. She is a creator, a speaker, an explorer, and most importantly a devoted loving mother.
Financial Advisor, CPA, CMA, CFP
Brynn Metherell
Brynn, owner of Metherell Financial, is a seasoned expert with certifications in Chartered Professional Accounting, Certified Management Accounting, and Certified Financial Planning. Transitioning from a corporate career, she now focuses on client-centered financial advising. Brynn is passionate about helping clients navigate complex financial landscapes, offering personalized service and strategic planning. Outside of work, Brynn enjoys family, sports, and contributes to her community through financial education.
Transform Your Everyday Money Today