Money Without The Mental Load

Feel secure, spend freely, enjoy a stress-free relationship with your money.

A new relationship with money through the power of psychology

Rooted in psychology and behavioural science, Safe is designed for those who want to elevate their relationship with money without the mental load of budgeting or tracking. It’s for anyone ready to feel confident and in control of their finances in a way that feels easy, intuitive, and effective.

FEATURES

See How Safe is Different

Visualize your money

Safe Board, visual map of where your money is and where it’s going

Ask "The Safe" anything about your money

Spend without the guilt

Finally be on the same page with your partner

The expertise to help guide you

We See Money Differently

Our team combines expertise in psychology, behavioural science, financial services and financial therapy, creating an app that truly understands your needs. With a shared passion for making finance stress-free, we've built an empowering environment for your financial peace of mind.

CEO/Co-Founder/Psychometrist

Siobhan Hamilton

Hi! I'm Siobhan. I grew up with little to no financial literacy and continued to struggle with the "bad with money" label throughout my adult life. I had tried all of the budgeting and money tracking apps, only to relapse into poor spending behaviours. I turned to my background in clinical psychology, to figure out a new way for people to engage with their finances—one that doesn't rely on traditional budgeting, but instead fosters a healthier, stress-free relationship with money. Welcome to Safe!

Financial Therapist

Aseel El-Baba

Aseel is a renowned Financial Therapist and Mental Health Expert in Toronto with over a decade of experience in Canada's financial industry. She blends her financial expertise with a trauma-informed approach to mental health, addressing the emotional and psychological aspects of money. Aseel is a sought-after expert, working with major organizations and advocating for holistic financial wellness. She is a creator, a speaker, an explorer, and most importantly a devoted loving mother.

Financial Advisor, CPA, CMA, CFP

Brynn Metherell

Brynn, owner of Metherell Financial, is a seasoned expert with certifications in Chartered Professional Accounting, Certified Management Accounting, and Certified Financial Planning. Transitioning from a corporate career, she now focuses on client-centered financial advising. Brynn is passionate about helping clients navigate complex financial landscapes, offering personalized service and strategic planning. Outside of work, Brynn enjoys family, sports, and contributes to her community through financial education.

Safe is a new way to engage with your money

Transform Your Everyday Money Today