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A new relationship with money through the power of psychology
Rooted in psychology and behavioural science, Safe is designed for those who find budgeting, tracking, and other traditional money management methods boring, ineffective, or unhelpful.
FEATURES
See How We're Different
Visualize your money
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Ask "The Safe" anything about your money
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Spend without the guilt
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Finally be on the same page with your partner
The expertise to help guide you
We See Money Differently
Meet the experts behind Safe, the minds who have shaped our app into a unique experience. Our team combines expertise in psychology, behavioural science, financial services and financial therapy, creating an app that truly understands your needs. With a shared passion for making finance stress-free, our team’s diverse skills and dedication drive the supportive and empowering environment we’ve built for you.
CEO/Co-Founder/Psychometrist
Siobhan Hamilton
Siobhan grew up with little to no financial literacy and continued to struggle with the "bad with money" label throughout her adult life. She had tried all of the budgeting and money tracking apps, only to relapse into poor spending behaviours. Drawing on her background in clinical psychology, she set out to create a new way for people to engage with their finances—one that doesn't rely on traditional budgeting, but instead fosters a healthier, stress-free relationship with money. Safe was born! Siobhan spends her free time managing a household of 5 kids & 2 hamsters.
Financial Therapist
Aseel El-Baba
Aseel is a renowned Financial Therapist and Mental Health Expert in Toronto with over a decade of experience in Canada's financial industry. She blends her financial expertise with a trauma-informed approach to mental health, addressing the emotional and psychological aspects of money. Aseel is a sought-after expert, working with major organizations and advocating for holistic financial wellness. She is a creator, a speaker, an explorer, and most importantly a devoted loving mother.
Financial Advisor, CPA, CMA, CFP
Brynn Metherell
Brynn, owner of Metherell Financial, is a seasoned expert with certifications in Chartered Professional Accounting, Certified Management Accounting, and Certified Financial Planning. Transitioning from a corporate career, she now focuses on client-centered financial advising. Brynn is passionate about helping clients navigate complex financial landscapes, offering personalized service and strategic planning. Outside of work, Brynn enjoys family, sports, and contributes to her community through financial education.
Transform Your Everyday Money Today