Money Without The Mental Load
See your money, stress-free.
Safe organizes your finances so you never have to do mental math again.
Start your FREE no-obligation 30 day trial!
A New Relationship
with Money Through Psychology
Your Money, Simplified. No Budgets. No Tracking. Just Clarity.
All Your Money, Clearly Organized
See all your accounts and spending in one simple, stress-free view. Safe automatically organizes your money, so you instantly know where everything is going—without the mental math.
Spend Without Guilt
No more ‘Can I afford this?’ moments. Safe gives you a clear, stress-free spending limit—so you can enjoy your money, guilt-free.
Get Expert AI Advice For Your Money
No shame. No confusion. Just expert-backed answers to your money questions—instantly.
Money Transparency For Couples
No more money fights. Safe helps you and your partner get on the same page—without awkward conversations.
Meet Experts Who Have Your Back
Trust and expertise are at the core of Safe
Our team of professionals ensures you’re guided by evidence-based practices to feel confident in your money decisions.
I grew up with little financial literacy and carried the “bad with money” label into adulthood. After struggling with budgeting apps and falling back into old habits, I turned to my background in clinical psychology to find a better way—one that moves beyond traditional budgeting and builds a stress-free, healthier relationship with money. Welcome to Safe!
Siobhan Hamilton
CEO/Co-Founder/Psychometrist
Brynn, owner of Metherell Financial, is a seasoned expert with CPA, CMA, and CFP certifications. After a corporate career, she now focuses on client-centered financial advising, helping clients navigate finances with personalized strategies. Outside of work, she enjoys family, sports, and giving back through financial education.
Byrnn Metherell
Financial Advisor, CPA, CMA, CFP
Aseel is a Financial Therapist and Mental Health Expert in Toronto with over a decade of experience in Canada’s financial industry. She takes a trauma-informed approach, addressing the emotional side of money. A sought-after expert, she collaborates with major organizations and advocates for holistic financial wellness. Above all, she’s a creator, speaker, explorer, and devoted mother.
Aseel El-Baba
Financial Therapist
Real People, Real Money Wins
★★★★★
“It was really clear to see where we were spending most of our money, a little shocking at first, but just so clarifying.”
Becky M.
★★★★★
“Not a budgeting app! Just a really nice way to see where your money is actually going.”
Jamie B.
★★★★★
“The AI is unreal. To ask the Safe where your money is going and what you can afford is the best part.”
Gabe H.
Everything You Want to Know About Safe
We get it—money is personal, and trying a new finance app can feel like a big step. That’s why we built Safe to be completely secure, stress-free, and designed around you. Here are the top questions we get from people just like you.
What makes Safe different from other budgeting apps?
Can I use this app with my partner?
What makes Safe different from other budgeting apps?
Why isn’t my bank syncing properly in Safe?
How much does Safe cost?
Still have questions?
Check out our Help Centre or reach out anytime—we’re here to help!
Everything You Want to Know About Safe
We get it—money is personal, and trying a new finance app can feel like a big step. That’s why we built Safe to be completely secure, stress-free, and designed around you. Here are the top questions we get from people just like you.
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What makes Safe different from other budgeting apps?Safe isn’t a budgeting app, because we know most people don’t want to track every dollar or create strict budgets. Instead, Safe is an AI-powered personal finance app designed for people who want to reduce the mental load of money, feel clear about their finances, and spend without guilt. No spreadsheets, no stress, just clarity
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Can I use this app with my partner?Yes! Aligned Accounts lets you and your partner see shared finances without awkward conversations or spreadsheets. Plus, you get a 2-for-1 discount—two subscriptions for the price of one!
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Is Safe secure to use?Absolutely. Safe uses bank-grade security and encryption to protect your data. We never store or sell your information, and we connect securely through Plaid, the same trusted technology used by major banks.
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Why isn’t my bank syncing properly in Safe?Safe connects to your bank through a secure third-party partner (Plaid). Because Canada doesn’t have fully developed open banking yet, some banks don’t always sync as smoothly as we’d like. This can mean delays in updates or occasional failed syncs. If your account isn’t updating, we recommend: 1. Trying again later (some banks take a few tries) 2. Keeping two-factor authentication (2FA) turned on for security 3. Reaching out to us at [support email]—we can help troubleshoot! We’re actively working with our partners to improve this experience, and we appreciate your patience as open banking evolves in Canada.
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What happens to my data?Your data stays yours. We never sell, share, or track your personal information. Safe simply organizes your finances in a way that makes sense—without storing sensitive banking details.
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How much does Safe cost?Safe offers a 30-day free, no obligation trial, so you can experience stress-free money management before committing. After that, it's $9.99/month or $99.99/year, less than your daily coffee run, and way more valuable - we guarantee it!
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