About Us
Why we're not just another budgeting app.
Safe is a new way to connect with your money. Founded by someone who had always struggled with society's cure for being "bad with money" - budgeting, Safe reimagines everyday money without the stress of tracking every dollar, or feelings of restriction. We're about empowering you with a clear, guilt-free understanding of your finances, using a friendly, non-judgmental approach. With Safe, you get more than just numbers; you get peace of mind. Welcome to the future of financial well-being.
Everything you
want to know
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Don’t miss out - join us and keep your financial journey fun, insightful, and empowering.
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What makes Safe different from other finance apps?Safe is not a budgeting or tracking app. Instead, it offers a guilt-free way to engage with your finances, providing a clear view of your money without the stress. Our AI chatbot offers detailed insight into your spending and saving habits, easy-to-digest financial literacy and some beautiful financial therapy to make your financial journey enjoyable and empowering.
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Is Safe secure to use?Yes, Safe is built with top-notch security standards. We connect your banking information with Plaid, an API used by millions, with over 12,000 bank connections. Plaid has security protocols designed to meet or exceed industry standards, they also use many different controls to keep your personal information safe. Plaid is certified in internationally-recognized security standards, like ISO 27001, ISO 27701, and is SSAE18 SOC 2 compliant.
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What do you do with my data?We hold your data in our secure cloud, which refreshes from Plaid every 24-48 hours to ensure Safe presents the most up-to-date and accurate information. We never sell your financial data for marketing or advertising purposes. Your data is anonymized and not personally identifiable, meaning we cannot access or link it back to you in our database. Your privacy and security are our top priorities.
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Can Safe help me improve my financial habits?Absolutely! Safe’s AI chatbot offers personalized advice and insights based on your transactions. It helps you make more intentional spending and saving decisions, all while keeping the experience light and stress-free.
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What kind of science is Safe built on?Safe is built on principles from Mindfulness-Based Cognitive Therapy (MBCT) and Acceptance and Commitment Therapy (ACT). These approaches emphasize the power of simply being aware of our financial habits and emotions without the need for immediate change. By observing and accepting your financial patterns in a non-judgmental way, Safe helps you naturally develop healthier behaviours over time, without the stress of strict budgeting or behavioural modifications. This gentle approach is grounded in clinical psychology, focusing on long-term financial well-being.
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What kind of support does Safe offer?Safe provides 24/7 customer service to assist you with any questions or issues. We also have built-in analytics to help you understand your spending patterns, and we regularly update the app with new features based on user feedback.